Why Eco Retail?

More revenue per square meter

Second place as a controllable performance area.

Rapid topic changes

Practically implementable in everyday life – without turning action areas into a project.

Flexible, modular presentation

Setups that adapt to the product range, season, and area.

Praxis aus dem Handel

Unsere Herkunft

Wir kommen aus dem Einzelhandel – nicht aus dem Katalog. Als ehemalige Einzelhändler haben wir über Jahre gesehen, was im Markt wirklich funktioniert (und was nicht).

Später – in Verantwortung für Obst & Gemüse – haben wir gelernt, wie stark Warenbild, Pflegeaufwand und Zweitplatzierung den Umsatz pro m² beeinflussen.

Weniger Theorie. Mehr umsetzbare Lösungen im Marktalltag.
Team Eco Retail – praxisnah aus dem Handel

Our principles for second-place finishes that perform

What we have learned about many markets – as simple rules that work in everyday life.

Product image first

Why: Half-empty looks like a remainder – full looks like a highlight.
Noticeably, the area still looks tidy even in the afternoon.

Switching must be easy

Why? If it's too much effort, it happens too rarely.
Clearly, the theme can be restaged in minutes.

One message per area

Why: Too much text/stuff makes you invisible.
Noticeable: Customers understand what it's about in 2 seconds.

Mobility in everyday life

Why: Good surfaces are dynamic – not fixed in place.
Clearly, one person can easily reposition the surface.

Private brand needs a platform

Why: Margin deserves quality, not cardboard.
It's clear: the private label brand comes across as part of the product range, not as a clearance sale.

Care effort determines

Why: If maintenance is annoying, the product image is ruined.
Noticeable: Less rework, more consistency in appearance.

So läuft die Zusammenarbeit

Klar, schnell und ohne Ladenbau‑Projekt.

1

Fit‑Check (15 Minuten)

Use Case wählen (z. B. Abverkauf, Saison, Eigenmarke, O&G) und die Fläche grob einordnen.

2

Konzeptvorschlag

Wir skizzieren 1–2 sinnvolle Zweitplatzierungen inklusive Warenbild‑Logik und Wechselrhythmus.

3

Umsetzung im Alltag

Schnell auf die Fläche, leicht zu bewegen, leicht zu wechseln – damit es wirklich genutzt wird.

4

Review & Optimierung

Was performt pro m²? Was wird nächste Woche gespielt? Wir passen pragmatisch an.

FAQ

The most frequently asked questions about second place and our systems.

What exactly does second place mean?

Products are also placed outside their usual location – in places where they receive more attention (e.g., promotional areas, islands, gondola ends). The goal is greater visibility and increased sales.

How quickly can an area be converted?

Crucially, the system must be easy to use in everyday practice and allow for quick adjustments to POS/marketing strategies. This ensures that changing themes becomes routine, not the exception.

Which product categories perform well?

Typical examples include clearance sales/remaining stock, seasonal themes, regional presentations, private label brands, and produce. We always start with the use case.

Can I brand the surface flexibly?

Yes — a consistent, high-quality product image and a clear message are important. Many setups can be quickly adapted with inlays/materials.

Will any renovations be necessary?

No. We work with pragmatic solutions for secondary placements – without a shopfitting project.

What's the best way to start?

With a clear use case and a pilot setup in a single area. Afterwards, expansion is possible – depending on what performs best per square meter.

Is a conversation worthwhile?

If you want to achieve second-place placements faster, cleaner, and more effectively, let's have a quick chat. We can find out in 15 minutes if and where you're losing revenue per square meter.

Request a fitness check