The 3-Step Playbook:

Step 1

1. Topic block (1 area, 1 story)

Step 2

2. Impulse in the running path (carrying along)

Step 3

3. Rotation (change weekly)

Step 1

Topic block (1 area, 1 story)

Group relevant articles together on a topic that customers will immediately understand – instead of scattering individual products.

  • One topic = more relevance and greater engagement
  • 3 levels = Story, Supplement, Takeaway Item
  • Clear distinction between levels (price & orientation)

Eco Retail building blocks for this

Concept Station

1 surface, 3 levels, clearly structured

Articles & Signage

Inserts/Headers for Topic Changes

Trays/inserts (optional)

Organization for different packages

Step 2

Impulse area in the running path (utilizing frequency)

Run promotions where customers pass by – entrance, walkway, promotional zone.

  • Impulse sales increase due to high foot traffic
  • Ideal for bundles, seasonal products, private labels, "2+1" deals
  • Quickly restocked, quickly refilled

Eco Retail building blocks for this

Smart Display

Mobile, ready for immediate use

Basket stand / Variety stand

structured takeaway area

Accessories (Price/Promo)

clear action communication

Step 3

Rotation (new every week, without extra effort)

The marketing team only changes topics regularly if it's really easy.

  • Change the theme via sliders/panels instead of rebuilding the theme.
  • Same hardware, changing campaigns
  • Supply logic remains the same → less chaos

Eco Retail building blocks for this

Smart Display

for flexible sales

baskets/boxes

stable order during change

transport

quick resupply from the warehouse